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GOOD TO BE GOOD is an intersectional, community-wide, grassroots humanitarian and advocacy nonprofit organization with a mission to serve women and marginalized communities and help build a kind and equal world. 


GOOD TO BE GOOD is an intersectional, community-wide, grassroots humanitarian and advocacy organization with a mission to serve women and marginalized communities and help build a kind and equal world.

Our vision for an equitable, compassionate, and sustainable world has been guided by a feminist, anti-oppressive, anti-racist, trauma-informed framework and the values of compassion and interconnectedness. Our human rights-based work is rooted in a commitment to gender equity, equality, and peacebuilding. It ensures a gender-responsive focus that centres on issues impacting women, particularly BIPOC (Black, Indigenous, People of Colour) women, girls, gender-diverse persons from marginalized communities.

As a women-led organization, we tailor our efforts using an intersectional and holistic approach to directly respond to our most underserved communities’ urgent and complex priorities, while bringing awareness to the underlying causes and longstanding systemic inequities that make people vulnerable in the first place.

We provide restorative and empowering supports, programs, services, and advocacy for women and gender-diverse folks in our communities who have felt the marginalizing effects of inequity such as gender-based violence, structural poverty, and unequal treatment.


We work alongside our communities to address the challenges and barriers concerning gender equity uniquely, compassionately, and radically. 

Between 2016-2022—with multiple community initiatives and several human rights-focused informed advocacy campaigns—we raised over $100,000* and over 350,900+ essentials for women, girls, and gender-diverse people from equity-deserving communities experiencing poverty, gender-based violence, abuse, precarious housing, economic disparities, and multiple forms of systemic socioeconomic conditions and barriers. Since our inception, we have served over 1000 women and gender-diverse people and their dependents. We view this work as a way of centring community members’ voices and contributing to equitable resource distribution in the pursuit of social justice for all. 

We are expanding our programming and aim to develop learning opportunities and initiatives that address access to adequate nutrition and appropriate sanitation and hygiene products; invest in efforts to end human trafficking and sexual exploitation; engage men and young boys in GBV solutions; expand access to comprehensive reproductive health services and information. 

GOOD TO BE GOOD is based in what is currently known as Canada.

Our ethos is solidarity over charity; collective care before individual overcoming. For us, these are verbs, and a way of life, not nouns. We believe that true liberation and equity begins when by centring those most marginalized in our communities: women and gender-diverse people. 

Why women and gender equity?

Women and gender-diverse people are disproportionately affected by unjust systems and practices, and are often the first to bear the brunt of crises and conflict—they are also least likely to be supported in the recovery. Women and gender-diverse people make up roughly half of the world’s population. Yet, they continue to face oppression, discrimination, and barriers to gender-equal social, economic, cultural, and political realization. 

Ample evidence is available in the public domain that underlines how advancing gender equity is one of the most effective ways to eradicate poverty, promote peaceful communities, reduce violence and exploitation, and bring positive, long-lasting benefits to societies. 

Gender equity is based on fairness and justice and having equal access to opportunities and resources according to respective needs. It is the means to identify and remove multiple barriers that compound disadvantages faced by women and gender-diverse people and tear down gender and racial discrimination caused by the parameters of patriarchy and colonialism. Advancing gender equity is the foundation for healthy and prosperous societies.

We cannot see and realize true equality without equity. Equity must be at the heart of our response so that equality unfolds at the forefront of our collective existence. 

Our method is two-fold: we focus on acts of humanitarian service for women and gender-diverse communities and reinforce active prioritization for gender equity through our advocacy, community-building initiatives, and social programming.

We aim to use ameliorative and fundamental approaches in our programming and services. Our approach employs an intersectional and inclusive root cause analysis, informed by research and evidence, to help identify the interlocking causes—not just the symptoms—that our work aims to challenge and address.

It is critical to dive deep into the root causes, name them, and tackle them thoroughly to minimize the chances of replicating harm and derailing lasting progress. We integrate trauma-informed, strength-based, and anti-oppressive practices to enhance our approach to the communities we serve. 

Our approach is both community-oriented and trauma-informed, which centres on women and gender-diverse people and their communities most impacted by the underlying drivers and societal elements that give rise to inequalities and barriers. To truly empower and support women and gender-diverse people, we consult and include them in programs’ development and implementation processes by focusing on their unique and distinct needs, priorities, learnings, aspirations, and challenges through needs assessments and evaluation. We adopt a trauma-informed approach to our policies and practices to increase attention on the harmful impacts of violence, prevent further interpersonal and systemic harm, and provide empowering and safe supports to community members affected by trauma and gendered violence. 

To enhance data-driven, experience-informed outcomes and centre agency and interdependence of the affected communities, we engage community members through outreach, cooperative relationships, service design and delivery, capacity-building, and comprehensive response planning. When advancing solutions, we always ask, “Whose voices should be heard as we create our future together and share the bounty of our collective efforts?” 

We enable the fostering of community and using “power-with and for” as a requisite foundation for transformative justice, meaningful connection, sustainable development, and all that we aim to do as an organization. Alongside diverse communities, we are committed to addressing the cycles of gender inequality and social injustices by learning, supporting, empowering, and being guided by wisdom and grassroots movements working to dismantle inequality-producing structures of white supremacy and patriarchy locally and in powerful, loving ways.

Our core values are steeped in compassion, inclusion, justice, equity, interconnectedness, radical love, responsibility and the protection of human rights. They steer our commitments and practices. Shared values are central to who we are, what we do, and how we do it.  

Learn more about our values here

An equitable and kinder world is possible when we nurture and act on our values in our pursuit to uphold fundamental human rights, shared responsibility, justice, love, and universal compassion.

TOGETHER—as a force for good. 

A love note from GOOD TO BE GOOD’s Executive Director

How can we be of service and see a place worth going so that we may do the work of reimagining equitable connected communities? How do we work together to drive radical change in the world we inhabit?

Embodying interconnectedness. Acting in solidarity. 

When we cultivate a sense of service rooted in solidarity, and with the hope of building an equal and compassionate world, we inadvertently discover the great paradox that underpins what it means to be human—in our power lies the discovery of inherent togetherness and a way to arrive at our shared humanity. By doing unto others, we not only support others: we care for ourselves and the future of our place while participating in its transformation. 

Because we are all connected; no life exists separately; no freedom and liberation goes without another. With this truth, we find we can enhance the world we know is available to us at individual, cultural, and systemic levels.

Shoulder-to-shoulder, heart-to-heart, a sustainable society involves the simultaneous co-creation of our individual and collective well-being through simple yet bold acts: honouring our kinship, upholding human rights, and permitting ourselves to be wide awake in the interdependence of life. That way, we think about everyone involved so that no one gets left behind and do away from systems that hurt us, moving toward systems that hold us. 

May you find the possibilities to turn to one another, especially those who confront suffering, abuse, and injustices in the raw. May you harness the power of care and abolition. May you build the expansive spaces to belong and be equal.

When we do this work, my friends, let it land in your hearts again and again that good is possible—it is us who makes this happen. 

– Char San Pedro, Founder of GOOD TO BE GOOD + Gender Equity Advocate


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