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MISSION

GOOD TO BE GOOD is an intersectional, community-driven nonprofit dedicated to advancing gender equity and empowering women and gender-diverse people from marginalized communities.

As a grassroots organization, we provide community-based services, advocacy, and integrated programs that build power and expand access to supports, opportunities, and resources. 

Our work centres the voices, rights, and lived experiences of women and gender-diverse people navigating systemic inequities rooted in violence, poverty, exclusion, and discrimination.

VISION

Grounded in intersectional feminism and social justice, we envision a connected and just world where women and gender-diverse people can live safely, freely, and with full rights.

In solidarity, we are committed to collective liberation—harnessing our shared power to challenge inequality and build a world that values all life. 

TOWARDS THE HORIZON OF EQUITY

 

GOOD TO BE GOOD exists to advance gender equality and women’s empowerment, and protect the rights and opportunities of women and gender-diverse people. Our work translates this mission into action through specialized programs, support services, and advocacy. 

We are guided by an intersectional gender, racial, and economic justice lens, recognizing that gender inequality is shaped by overlapping systems of power and exclusion. This lens informs how we show up, what we prioritize, and who we centre in our work.

We organize accessible, inclusive community-wide programs, essential support, and advocacy alongside women and gender-diverse people from equity-denied and underserved groups. Challenging inequality and building power in our communities by progressing social and economic opportunities, meeting essential needs, and amplifying voices often silenced or excluded from power. 

Since 2016, we have:

– supported more than 1,000 women and gender-diverse people across Canada—reaching communities in Ontario, British Columbia, Saskatchewan, Alberta
– distributed over 350,900 essential resources and supports 

From skills-building and economic empowerment to community education, our supports women to increase their access to safety, stability, opportunities, and resources, build connection, and exercise their rights. Through rights-based advocacy and community-led action, we work toward a more just, equitable, and connected future—one that refuses to leave women and gender-diverse people behind.

We believe lasting change happens when those most affected by injustice lead the way. By meeting people where they are, we help build power, protect rights, and drive more equitable progress for women and gender-diverse people.

Advancing gender equity through community-led support and action

We work alongside women and gender-diverse people to access care, resources, and opportunities—toward building more equitable communities

Women & Gender-diverse People Served
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THIS WORK MATTERS.

Women and gender-diverse people are disproportionately affected by systems rooted in patriarchy, racism, colonialism, and other forms of oppression—creating overlapping barriers to safety, dignity, security, well-being, and economic opportunity.

Advancing gender equity means addressing these root causes, shifting power, and building conditions where women and gender-diverse people can live safely, access their fundamental rights, and thrive.

At GOOD TO BE GOOD, we work alongside communities to challenge these systems, build power, and co-create pathways to the resources, support, and opportunities women and gender-diverse people deserve to have to move forward—on their own terms.

 

OUR PRIORITY COMMUNITIES:

At GOOD TO BE GOOD, we centre people who are most impacted by inequality. We work alongside women, non-binary, and gender-diverse people who are navigating barriers shaped by violence, poverty, isolation, discrimination, and exclusion.

This includes people who identify as:

  • Indigenous, Black, racialized
  • 2SLGBTQIA+ and Two-Spirit
  • Survivors of gender-based, structural, or intimate violence
  • Refugees, newcomers, and immigrants
  • Living with low income or impacted by poverty
  • Living with visible or invisible disabilities
  • Experiencing isolation, discrimination, or mental health challenges

We recognize that many people experience overlapping barriers—and that these challenges are shaped by systems, not personal failure.

ACCESSING SUPPORT:

Our programs and services are open to women, non-binary, and gender-diverse people (18+) living in Canada.
If you’re looking for support, connection, or resources—you are welcome here.

While programs may have specific focuses or eligibility, our approach remains the same: to meet you where you are and move at your pace. Learn more about our programs here

GOOD TO BE GOOD is community-first, feminist, and intersectional—because women and gender-diverse people deserve dignity, equity, and care. Our work is grounded in lived experience and informed by research, with a focus on challenging systems and shifting conditions for those most impacted by barriers. 

We ask: Whose voices are missing? Who holds power? What would change if those closest to the issues were also closest to the solutions?

Our work is guided by:

  • Trauma-informed and justice-centred approaches
  • Strengths-based, care-oriented support
  • Feminist, human rights, and gender-responsive frameworks
  • Anti-oppressive, culturally responsive, and accessible practices
  • Community-centred design

We build and deliver community-centred, gender-affirming, and anti-oppressive programs and services that respond to both immediate needs and systemic barriers. We support people in their day-to-day lives while working to address the root causes of inequality. We don’t approach this work as charity—we do so alongside communities. Our work is centres lived experience, collective care, and action that responds to real conditions, builds toward long-term change, and creates pathways to share and shift power.

Because the community saves the community! 

At GOOD TO BE GOOD, justice and equity guide everything we do.

We understand that gender justice is inseparable from the systems that shape people’s lives—including racism, poverty, ableism, colonialism, xenophobia, homophobia, and transphobia. These interconnected harms disproportionately affect women and gender-diverse people and require systemic change.

Our work is grounded in dignity, self-determination, care, and accountability. We centre lived experience, challenge power imbalances, and affirm the full humanity of the communities we serve.

Learn more about organizational values here

STAND WITH WOMEN
STAND FOR EQUALITY
OUR LIBERATION IS CONNECTED

STAY INFORMED
BE PART OF THE WORK

 

 

 

Thank you for joining us in the movement of building a better world for all women.

By joining our newsletter list, you agree to share your email address with Good To Be Good to receive updates, education, resources, and news from us. Use the unsubscribe link in those emails to opt-out at any time. We take privacy seriously and we are committed to protecting and respecting your personal data. It means a lot to us that you trust us with your data.

EQUALITY IS A COLLECTIVE ACT

This work takes all of us. Stand with women and gender-diverse people.

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