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GOOD TO BE GOOD is an intersectional, community-wide, grassroots humanitarian and advocacy nonprofit organization on a mission to serve marginalized communities and help build a kind and equal world. 

Good In. Good Out.

Established in 2016, our vision for an equitable, compassionate, and sustainable world for all continues to be guided by a feminist, anti-oppressive, anti-racist, trauma-informed interconnected framework. Our human rights-based efforts are rooted in a commitment to gender equality, equity, and peacebuilding and ensure a gender-responsive focus that addresses issues impacting women and girls, particularly BIPOC (Black, Indigenous, People of Colour) women, gender-diverse folks, and marginalized communities. 

We believe that global change starts with creating impact locally. As a women-led organization, we tailor our efforts using an intersectional and holistic approach to tackle the urgent and complex issues of our most underserved communities while bringing awareness to the underlying causes and longstanding systemic inequities that make people vulnerable in the first place.

Our inclusive events, mutual aid initiatives, and year-round advocacy campaigns raise crucial funds and awareness that support social services and community-led programs. We work with a partner organization network to uniquely and effectively address the greatest needs and barriers. At GOOD TO BE GOOD, we provide restorative and empowering supports and advocacy for women and folks in our communities who have felt the marginalizing effects of gender-based violence, structural poverty, and oppression. 

At the core, we recognize that collective action strengthens all-encompassing change and promotes a culture of humanity and goodness.


Our mandate is solidarity first; charity second. Our approach is two-fold: we focus on acts of compassion and service and reinforce active concern for gender equality through our advocacy.

Building community is a vital foundation for transformation and development. Alongside community members and partners, we break the cycles of gender inequality, structural poverty, unequal practices, and social injustices by actively listening, learning, supporting, and being guided by movements working to dismantle harmful systems of patriarchy, hierarchy, colonialism, and racism on local levels and in powerful, loving ways.

What began as a small informal endeavour of concerned, justice-seeking friends and family donating basic supplies to a local shelter has grown into a community-based nonprofit organization.

Between 2016-2021—with a total of 11 charitable community events and several human rights-focused advocacy campaigns—we have raised over $65,000* and over 100,600+ essentials for women, girls, gender-diverse people, and communities experiencing poverty, gender-based violence, homelessness, economic disparities, and other forms of systemic socio-economic vulnerabilities.

An equitable and kinder world is possible when we radically value respect for human dignity, responsibility, inclusivity, and universal compassion.”

– Char San Pedro, Founder + Gender Equity Advocate

TOGETHER—as a force for goodness!

How do we practice our good muscles and work together to drive change in the world we inhabit? 

How can we be heart-centered and head-centered in how we connect? 

One act of kindness at a time.

When we cultivate service with the hope of building a balanced, compassionate world, we inadvertently discover the great paradox that underlies fuller human flourishing—in the giving lies the discovery of interconnectedness and a way to arrive at humanity. By doing unto others, we not only help others: we help ourselves and the future of our place.

There is something about the experience of intertwining connection that is deeply there in the fabric of reality. We are all connected; no life is separate from another. So no matter how big or small the act may be, everything we do as individuals can affect the whole.

Together, we can reclaim our inherent kinship with each other, other beings, and the interdependence of life. 

We hope you continue to do small things with great love. We hope you see that there are always possibilities to turn your heart towards one another.

– Char San Pedro, Founder + Gender Equality Advocate


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Your contribution allows us to continue with programming, advocacy, and community building. We cannot serve our communities without you.