The ‘Good To Be Good’ Principle

Living in the Western world, we have become so busy in life with acquiring things for the benefit of ourselves and seeking things we need – from good food to a decent jacket. Ergo, it is easy to forget about the more important things in life such as selfless giving, kindness, creative altruism and of course, love. These are things that ultimately shape the context of our human being experience and what brings us closer together. Universally, these are investments that never fail and we make a life by what we give not by what we get.

When we do good, we feel good. Good in, good out. 

How do we practice our ‘good‘ muscles and work jointly for a greater impact in driving change in the world we inhabit? One act of kindness at a time. When we cultivate sincere generosity and kindness without expectation of reward or reciprocity, we inadvertently discover the great paradox that underlies fuller human flourishing – in the giving of self, lies the surprising discovery of a happier and healthier life. So by doing ‘unto others’ we not only help those in need, we help ourselves. The truth is, we are all connected and no life is separate from another. So no matter how big or small the act may be, everything we do as an individual can affect the whole.

With compassion and action-based hope, we can fulfill our responsibility of cherishing every human life. Charity begins at home but it doesn’t stop there. We hope you continue to do small things with great love. We can create a better humanity with one act of kindness at a time. A better world begins, and thrives, with each of us every day.

Good To Be Good Foundation is a community-wide, grassroots humanitarian and advocacy organization on a mission to serve marginalized communities and help build a kind and equal world.

Established in September 2016, we aim to strengthen the movement of lasting change through humanitarian aid, community-oriented service, advocacy, and the power of transformational giving.

Over the course of 4 years, our vision for a peaceful, equitable, and sustainable world for all continues to be guided by a gender-based lens grounded within a feminist, anti-oppressive, anti-racist, trauma-informed interconnected framework. Our intersectional efforts are rooted in a commitment to women’s rights, sustainable justice, and true equality. Our primary focus addresses pivotal issues impacting women and girls, total equity, and human rights. Our annual inclusive events and ongoing advocacy initiatives raise critical support and awareness, which serve the unique needs of our partnered women’s shelters, low-barrier agencies, charitable organizations, and under-served communities. We also support drop-in centres and multi-service programs such as food banks, homeless shelters, refugee housing, food kitchens, women and women-identified social enterprises, and other vulnerable groups in line with our mission to aid the greatest needs. We proudly provide hands-on, restorative support for women and their dependents in our communities who have felt the marginalized effects of gender-based violence, poverty, homelessness, and social isolation.

We believe that global change starts with creating local impact. As a volunteer-powered non-profit organization, we are able to directly serve the women, families, and individuals who have been affected by social disparities and inequalities with practical and empowering support.

Good To Be Good Foundation partners with a local network of influential women’s shelters, charities, and programs to break the cycles of gender and racial inequality (gender-based violence, human trafficking), poverty, and social injustices within our immediate communities.

What began as a small informal endeavour of caring friends and family donating essential goods for local shelters, has grown into an inclusive community-based non-profit organization. Thanks to our do-gooders, contributors, and sponsors, we are able to keep administrative costs low, which keeps our focus in fostering donations, raising awareness for pressing causes, and completing local-impacting campaigns. Proceeds raised from every personal donation* goes directly to the individual, family, or cause in need, unless a donor specifically authorizes that use.

Between 2016-2020, with a total 9 charitable community events and several human rights campaigns, our collective community has raised over $30,000 and over 50,200+ in-kind items serving women, young women, babies, children, and individuals. We believe that the impact of a meaningful and thoughtful donation-both from an emotional and financial standpoint-reinforces transformation and progress for others and the goodness of humanity.

We are creating an equitable world built on the values of respect for human dignity, kindness, diversity, and responsibility.


No donation is too small to make a difference. Your support matters!

Success! You're on the list.