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GOOD TO BE GOOD is an intersectional, community-wide nonprofit serving and empowering women and gender-diverse people in marginalized communities, with a mission to build a kind, connected, and equal world.

As a grassroots organization, we provide social services, advocacy, and integrated programming to our priority communities, aimed at co-creating meaningful gender equality and opportunities. 

Our work centres the issues, rights, and needs of women and gender-diverse people—particularly from underserved communities, impacted by inequities such as violence, poverty, and discrimination. Guided by intersectional feminist and social justice principles, and the fundamental nature of interconnectedness, we boldly envision a future that is radically equitable, compassionate, and sustainable. 

We are dedicated to supporting and liberating women in solidarity. Together, we can harness the collective power of humanity to undo the injustices that harm and marginalize us— expanding a world that truly values all life. 


Women have the power to transform the world for good.

As a progress-driven, community-hearted organization, we are dedicated to addressing injustices concerning gender equity compassionately and radically. Our ultimate mission is to improve the lives and realities of women and gender-diverse people with whom we work and serve, co-creating a gender-equal world for the betterment of our entire community. 

We offer a growing range of emergent development programs, aid and support services, and advocacy to directly address issues faced by women and gender-diverse people from underserved communities across Canada. Our aim is to empower, restore, and support women’s rights and well-being. Our current work focuses on economic and social opportunities, rights-based advocacy, prevention of well-being and safety concerns, addressing basic needs, and raising awareness to amplify the issues and ambitions of the communities we serve. We offer both virtual and in-person programming, promoting solutions for communities to counter the systems of gender oppression and marginalization that affect everyday life.

Between 2016 and 2023, through numerous initiatives, activities, and human rights-informed advocacy campaigns, we have intensified our commitment to Gender Equality by implementing grassroots interventions. During this period, we have distributed over 350,900 essentials to women, girls, and gender-diverse individuals from groups impacted by violence, socioeconomic disparities, and prevalent forms of oppression. We closely collaborate with those most affected by gendered inequalities, centring the voices and lived experiences of women and gender-diverse individuals to co-develop solutions and help rebuild communities. 

We’ve served over 1000 women and gender-diverse people from our priority communities.

Our ethos is solidarity over charity, collective care before individual overcoming. For us, these are verbs, not nouns. We believe that the path to equality starts with centering members of our communities closest to the issues and solutions: women and gender-diverse people, and focusing on the organizing work of empowering communities together. 

We underscore their power—including their movements and acts of resistance—as an extraordinary force. Despite structural elements that constrict freedom and rights, women and gender-diverse people persevere and demonstrate transformative leadership and contributions. Women are multi-dimensional beings who bring richness to communities and positively impact all spheres of life. They make significant contributions to society and at home. They are our neighbours, teachers, colleagues, community organizers, relatives, and friends. 

Working in this space necessitates a genuine respect and acknowledgment of grassroots and women’s activism. As long as there have been injustices, there have been women fighting for better. We are the proud product of all the pioneers who came before us. We stand on the shoulders of brave and daring activists, everyday individuals, and dreamers.

Why women and gender diverse people? Why gender equity?

The fight for women’s rights, equality, and empowerment is universal. Women and gender-diverse people are disproportionately affected at all societal levels by unjust systems and practices rooted in patriarchal, racist, and oppressive ideologies and norms. Around the world, they face substantial social, cultural, and economic barriers to equality due to unequal power structures and conditions. These obstacles are particularly severe and multiply for women from marginalized groups, who are at risk of increased oppression, discrimination, and barriers, which further reduces their agency and choice. Barriers include impaired access to legal aid and healthcare, displacement and isolation, crisis and conflict, lack of quality employment or education opportunities, and inadequate economic resources, all of which may intersect. 

Women are often excluded from decision-making that impact them in homes, communities, societies, workplaces, and governments. During emergencies and crises, they are among the first to experience health and safety disparities and are at greater risk of losing income—especially if their mental health, housing, legal, or health care needs are unmet, or if state institutions exacerbate their vulnerabilities.  It is accelerated by violence and displacement which create trauma, restrict movement, and adversely impact the ability of women to access the support and services they need. As caregivers, health care service providers, or community leaders, women are often at the forefront of crises and conflict yet are the least likely to be supported in recovery, funding, and justice pursuits.

Ample evidence in the public domain underlines how advancing gender equity is one of the most effective ways to eradicate poverty, promote peaceful communities, reduce violence and exploitation, and bring long-lasting benefits to societies. It also means reducing economic vulnerabilities and mitigating exorbitant human and societal costs. 

The vision of gender equity is based on fairness, justice, and having equal access to opportunities and resources according to circumstances and needs. It is the means to identify and remove barriers that compound the disadvantages faced by women and gender-diverse people and dismantle gender and racial discrimination caused by the parameters of patriarchy, racism, class hierarchy, and colonialism. Advancing gender equity is the foundation for healthy and prosperous societies.

We value women and gender-diverse people because centring the marginalized among us creates equity and justice that benefits everyone. The journey is long, but with each step we all take, the horizon of equality draws nearer. 


We focus on humanitarian service and developmental programs for women and gender-diverse people from historically marginalized and underserved communities. We also promote active prioritization of gender equity through advocacy and community-building.

Our hope is to advance gender equality by prioritizing the intersecting identities, lived experiences, and needs of women and gender-diverse people. This includes factors such as ethnicity, culture, race, age, sexual orientation, immigration status, income, Indigeneity, spirituality, education, and physical or mental capabilities. 

  • Women and gender-diverse people deserve to live free from violence and abuse and discrimination of all forms. 
  • Addressing systemic barriers furthering discrimination against women by building solutions that move toward just, compassionate, and equitable outcomes in communities. 
  • Women and gender-diverse people with intersecting identities and experiences—such as BIPOC individuals—are invested in and cared for so they can build safe, thriving lives and have access to their rights and equal opportunities. 
We use an integrated approach to go beyond charity: solidarity. We listen to data and stories, our teams on the ground, and women themselves to constantly evolve and improve the way we work and to ask how we can change the causes and conditions that allow oppression to thrive in the first place. We believe those closest to the issues are best positioned to respond, prevent, and co-build solutions, so we work with our community members using “power-with and for” as a requisite foundation for transformative justice, connection, sustainable development, and all that we aim to restore and transform together.

We are committed to employing both ameliorative and fundamental frameworks within our programming and services. Our approach incorporates intersectional and root cause analyses, informed by research and lived experiences, to identify the interlocking causes—rather than just the symptoms—that our work aims to challenge and creatively address. 

Our practices are trauma-informed, strength-based, pro-choice, anti-racist, anti-oppressive, and participatory, with these principles integrated into every aspect of our work. We also use a gender-responsive lens to examine the implications of our decisions on gender and the diverse needs of those we serve.

Our approach focuses on community-oriented strategies that prioritize the experiences of women and gender-diverse people and their communities, particularly those most impacted by the underlying drivers, barriers, and conditions that give rise to disparities and inequalities in all forms. We work with community members in programming development, capacity-building, service design, and implementation by centring their distinct needs, agency, priorities, learnings, aspirations, and challenges. We honour women’s lived experiences and unique identities. We ask, “Whose voices should be heard as we shape our future together and share the bounty of our collective efforts?” The answer comes down to one simple yet thoughtful idea: shift and redistribute power. 

It is also important to us to critically dive deep into the root causes, name them, and tackle them to minimize the chances of replicating harm and derailing lasting progress. When we unpack the root causes of oppression using a gender lens, we see how gender power relations manifest to create these inequities. We defiantly confront gendered injustices and inequitable power structures, committing to learning from, supporting, and empowering grassroots movements dedicated to dismantling structures of white supremacy, discrimination, and patriarchy through powerful, loving actions.

Our values are central to defining who we are, what we do, and how we approach and express our work and relationships. We actively strive to meet the highest human rights standards in all aspects of our operations, including our policies and processes. Guided by our values and principles, we commit to ethical practices and decision-making, enabling us to drive our mission forward and challenge dominant paradigms around gender justice.

Learn about our values here

women and gender-diverse people served
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Recognizing the interconnectedness that binds us has the power to build a just, equal, and kind world.

Empowering, protecting, and investing in women leads us to this vision.


A letter from GOOD TO BE GOOD’s Executive Director

How can we be of service and see a place worth going so we may do the work of reimagining equitable connected communities? How can we uncover hope and return to our true nature of interconnectedness to make change together? 

When we cultivate and sustain a sense of service rooted in solidarity, and with the hope of building an equal and compassionate world, we inadvertently discover the great paradox that underpins what it means to be human—in our power lies the discovery of inherent togetherness and a way to arrive at our shared humanity. By doing ‘good’ unto others, we not only support them: we care for ourselves and the future of our place, participating in its transformation. In giving lies the act of receiving, all the while dismantling the colonial, patriarchal status quo of zero-sum thinking. 

We are all interconnected: our struggles are linked, and our freedom goes without another. Life doesn’t start or end with any one person. In a way, our lives are circular. By deeply and viscerally recognizing this truth, we can work to improve our world—a world we know and wish to inhabit is within reach. 

Shoulder-to-shoulder, a just and kind world involves actively using our collective power through simple yet bold acts: embodying our kinship, acting in solidarity, upholding human rights, and remaining awake in the interdependence of life. We need to find strength in each other and hope in numbers, work with people to hold the line in movements and build relationships. Then, we must think about everyone involved so that no one gets left behind—and do away from political systems and social ideologies that hurt us by moving toward spaces that hold us. The very systems we’re fighting against live within us, too. Thus, our humanity insists that we must do this together—to interrupt injustice without mirroring it—because everything worthwhile is done this way. 

While we’re here, we got to make it our work! 

May you say no more to injustices placed against women and girls. May you find the possibilities to turn to one another, even those who confront these injustices in the raw. May you harness the forces of radical care and abolition. May you build the expansive spaces to belong and be equal.

Let it land in your heart again and again that good, in all of its form, exists—it’s us who makes this possible. 

– Char San Pedro
Founder of GOOD TO BE GOOD and Gender Equity Advocate





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