DONATEwomen & gender-diverse people served
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volunteer service hours provided
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folks engaged in our campaigns
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MISSION
GOOD TO BE GOOD is an intersectional, community-driven nonprofit dedicated to to advancing gender equality and empowering women and gender-diverse people from marginalized communities.
We believe a connected, equitable, and just world is possible.
As a grassroots organization, we provide social and community services, advocacy, and integrated programs that support women and advance gender equity for all.
Our work centres the voices, rights, and lived experiences of women and gender-diverse people—especially those impacted by systemic inequities such as violence, poverty, exclusion, and discrimination.
VISION
Guided by intersectional feminism and social justice values, we envision a future that is equitable, compassionate, and interconnected.
In solidarity, we are committed to the liberation of all women and gender-diverse people. We harness our collective power to challenge injustice and build a world that values all life.
TOWARDS THE HORIZON OF EQUITY
GOOD TO BE GOOD exists to advance gender equality and women’s empowerment, and protect the rights and opportunities of women and gender-diverse people. Our work translates this mission into action through programs, support services, and advocacy.
We are guided by an intersectional gender, racial, and economic justice lens, recognizing that gender inequality is shaped by overlapping systems of power and exclusion. This lens informs how we show up, what we prioritize, and who we centre in our work.
We offer accessible, inclusive programs, community support, and advocacy initiatives that respond to the barriers faced by women and gender-diverse people from marginalized, underserved, and equity-denied communities. From skills-building and economic empowerment to safety, care, and community advocacy, our work helps women access safety, stability, opportunities, and resources, build connection, and exercise their rights—driving progress toward gender equity
Since 2016, we have:
– supported more than 1,000 women and gender-diverse people across Canada—reaching communities in Ontario, British Columbia, Saskatchewan, Alberta
– distributed over 350,900 essential resources and supports
Our work challenges inequality by advancing social and economic opportunity, meeting essential needs, and amplifying voices too often silenced or excluded from power. Through rights-based advocacy and community-led action, we work toward a more just, equitable, and connected future—one that refuses to leave women and gender-diverse people behind.
We advance gender equality by investing in grassroots, community-informed solutions shaped by the communities we serve. We believe lasting change happens when those most affected by injustice lead the way. By meeting people where they are, we help build power, protect rights, and drive more equitable outcomes for women and gender-diverse people.
vital supports & essentials distributed
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THIS WORK MATTERS.
Women and gender-diverse people are disproportionately affected by systems rooted in patriarchy, racism, colonialism, and other forms of oppression—creating overlapping barriers to safety, dignity, security, well-being, and economic opportunity.
Advancing gender equity means addressing these root causes, shifting power, and building conditions where women and gender-diverse people can live safely, access their fundamental rights, and thrive.
At GOOD TO BE GOOD, we work alongside communities to challenge these systems, build power, and expand access to the resources, support, and opportunities women and gender-diverse people need to move forward—on their own terms.
At GOOD TO BE GOOD, we centre people who are most impacted by systemic inequities. We centre women, non-binary, and gender-diverse people (18+) across Canada who face barriers related to inequality, violence, poverty, discrimination, and exclusion.
This includes people who identify as:
- Indigenous, Black, racialized
- 2SLGBTQIA+ and Two-Spirit
- Survivors of gender-based, structural, or intimate violence
- Refugees, newcomers, and immigrants
- Living with low income or impacted by poverty
- Living with visible or invisible disabilities
- Experiencing isolation, discrimination, or mental health challenges
We recognize that many people experience overlapping barriers—and that these challenges are shaped by systems, not personal failure.
OUR PRIORITY COMMUNITIES:
Our programs and services are available to women, non-binary, and gender-diverse people (18+) living in Canada who are navigating barriers related to poverty, violence, discrimination, isolation, or exclusion.
Whether you’re seeking support, connection, or resources, you are welcome here.
While individual programs may have specific focuses or eligibility criteria, all of our work is rooted in care, dignity, and a commitment to equity.
Learn more about our programs here.
GOOD TO BE GOOD is community-first, feminist, and intersectional—because women and gender-diverse people deserve dignity, equity, and care. Our work is grounded in lived experience and informed by research, with a focus on challenging systems and shifting conditions for those most impacted.
We build and deliver community-centred, gender-affirming, and anti-oppressive programs and services that respond to both immediate needs and systemic barriers. We support people in their day-to-day lives while working to address the root causes of inequality.
We ask: Whose voices are missing? Who holds power? What would change if those closest to the issues were also closest to the solutions?
Our work is guided by:
- Trauma-informed and justice-centred approaches
- Strengths-based, care-oriented support
- Feminist, human rights, and gender-responsive frameworks
- Anti-oppressive, culturally responsive, and accessible practices
- Community-centred design
We work alongside our communities—centring lived experience, recognizing participants as experts in their own lives, and creating pathways to share and shift power. Because the community saves the community!
At GOOD TO BE GOOD, justice and equity guide everything we do.
We understand that gender justice is inseparable from the systems that shape people’s lives—including racism, poverty, ableism, colonialism, xenophobia, homophobia, and transphobia. These interconnected harms disproportionately affect women and gender-diverse people and require systemic change.
Our work is grounded in dignity, self-determination, care, and accountability. We centre lived experience, challenge power imbalances, and affirm the full humanity of the communities we serve.
Learn more about organizational values here.
STAND WITH WOMEN
STAND FOR EQUALITY
OUR LIBERATION IS CONNECTED
STAY INFORMED
BE PART OF THE WORK
Thank you for joining us in the movement of building a better world for all women.
By joining our newsletter list, you agree to share your email address with Good To Be Good to receive updates, education, resources, and news from us. Use the unsubscribe link in those emails to opt-out at any time. We take privacy seriously and we are committed to protecting and respecting your personal data. It means a lot to us that you trust us with your data.
EQUALITY IS A COLLECTIVE ACT
This work takes all of us. Stand with women and gender-diverse people.
