our story

The ‘Good To Be Good’ Principle

Living in the Western world, we have become so busy in life with acquiring things for the benefit of ourselves and seeking things we need, from good food to a decent jacket. Ergo, it is easy to forget about the more important things in life such as selfless giving, kindness, creative altruism and of course, love. These are things that ultimately shape the context of our human being experience and what brings us closer together. Universally, these are investments that never fail and we make a life by what we give not by what we get.

When we do good, we feel good. Good in, good out. 

How do we exercise our ‘good‘ muscles and work jointly for a greater impact in driving change in the world we inhabit? One act of kindness at a time. When we cultivate sincere generosity and kindness without expectation of reward or reciprocity, we inadvertently discover the great paradox that underlies fuller human flourishing – in the giving of self lies the surprising discovery of a happier and healthier life. So by doing ‘unto others’ we not only help those in need, we help ourselves. Above and beyond, we are all connected and no life is separate from another. No matter how big or small the act is, everything we do as an individual affects the whole.

We all want the same things – peace, justice, love. A life of significance and hope. All of us would like to believe that if we were in an unfortunate situation, someone would help us. And if we have the opportunity to be there for someone, we should have the initiative and courage to take it. With our mutual efforts and message, we fulfill our responsibility of cherishing every human life. Charity begins at home but it doesn’t stop there. We hope you continue to do small things with great love and continue using this life for doing good for the world! We can create a better humanity with one act of kindness at a time. A better world begins and thrives with each and every one of us. 

Good To Be Good Foundation was established in September 2016. We are a grassroots, non-profit, community-wide organization with a comprehensive initiative of advocating for humanity, gender equality, and the power of the giving spirit.

We aim to strengthen the movement of lasting change through humanitarian aid, community-oriented collaboration, awareness campaigns, and the power of transformational services.

Our efforts have a commitment to ignite social change and achieve true equality. Our primary focus addresses issues impacting women and girls, total equity, and social justice starting. Our annual community-focused events and on-going advocacy initiatives raise critical donations and awareness that support the urgent and unique needs of our partnered shelters, low-barrier agencies, and charities.

We believe that global change starts with having local impact. As a volunteer-powered organization, we are able to directly serve the women, families, and individuals who have been affected by social disparities and inequalities. We also aid drop-in centres and multi-service programs such as food banks, homeless shelters, refugee housing, food kitchens, women and women-identified social enterprises, and other vulnerable groups in line with our mission to serve the greatest needs.

Good To Be Good Foundation partners with a local network of influential shelters, charities, and programs to break the cycles of gender inequality, poverty, and social injustices within our immediate communities.

What began as a small initiative of friends and family donating essential goods for local shelters, has grown into an inclusive community-based organization. Thanks to our do-gooders, contributors, and sponsors, we are able to keep administrative costs low, which keeps our focus in fostering public donations, raising awareness for pressing causes, and completing local-impacting initiatives. Proceeds raised from every personal donation* goes directly to the individual, family, or cause in need, unless a donor specifically authorizes that use.

Between 2016-2020, with a total 9 charity events, our collective community has raised over $25,000 and over 30,200+ in-kind items serving women, young women, babies, children, and individuals. We believe that the impact of a meaningful and thoughtful donation, both from an emotional and financial standpoint, reinforces change and progress for others and the overall goodness of humanity.

Together with our community, we aim to help improve outcomes for those who need it most.

We champion action. We value compassion. We are rooted in total equality

We are here to serve and be of use. 


No donation is too small to make a difference. Your support matters.

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