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MISSION

GOOD TO BE GOOD is an intersectional, community-wide nonprofit dedicated to serving and empowering women and gender-diverse people from marginalized communities. Our mission is to build a kind, more connected, and equal world.

As a grassroots organization, we provide social and community services, advocacy, and integrated programs, aimed at co-creating meaningful progress that support women and advance gender equity.

Our community-driven work centres the voices, rights, and lived experiences of women and gender-diverse people—especially those impacted by systemic inequities such as violence, poverty, and discrimination.

VISION

Guided by the principles of intersectional feminism and the values of social justice and interconnectedness—we boldly envision a future that is radically equitable, compassionate, and sustainable.  

In solidarity, we are committed to uplifting and liberating women. Together, we harness our collective power to challenge injustice and expand a world that truly values all life.

TOWARDS THE HORIZON OF EQUITY

Women have the power to transform the world for good — and the urgency to advance gender equity has never been greater.

Serving and empowering communities across Canada—including Ontario, British Columbia, Saskatchewan, and Alberta—GOOD TO BE GOOD is dedicated to championing equality and empowering, restoring, and advancing the rights and opportunities of women and gender-diverse people.

We offer a growing range of accessible, inclusive community programs, supportive services, and advocacy initiatives to help address the needs and barriers faced by women from marginalized and underserved communities. We provide our community with the support, resources, and opportunities to connect, grow, stay safe, and advocate for their rights—driving collective progress toward gender equity.

Since 2016, we’ve supported over 1,000 women and gender-diverse individuals across Canada, distributing more than 350,900 essential resources to those impacted by social isolation, gender-based violence, discrimination, and systemic barriers.

Our work is grounded in advancing social and economic opportunities, meeting basic needs, and amplifying the voices and aspirations of the communities we serve. Through rights-based advocacy and community-led action, we strive to build a more just and equitable future—one that benefits everyone.

We’ve strengthened our commitment by driving grassroots interventions and meaningful, community-informed solutions—designed for women, by women. We believe those most affected by injustice are best positioned to lead change. By meeting people where they are, we co-create strategies that build power, protect rights, and nurture connected, equitable communities.

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OUR COMMITMENTS

WE PRIORITIZE WHAT WE KNOW IS POSSIBLE:
  • Women and gender-diverse people deserve to live free from violence, discrimination, and injustice.
  • We work to address the systemic barriers that uphold inequality—building solutions rooted in compassion, justice, and equity.
  • We believe in a future where women and gender-diverse people, especially those with intersecting identities and lived experiences, are cared for, invested in, and able to live safe, thriving lives with access to their human rights and opportunities.

Why women and gender diverse people? 

The fight for gender justice is universal.

Women and gender-diverse people from underserved or historically marginalized communities are disproportionately impacted by unjust systems rooted in patriarchy, racism, colonialism, and other forms of oppression—and are often the first to be left behind. These systemic forces create compounding barriers—limiting access to healthcare, housing, legal support, education, decent work, and safety. These challenges are not isolated; they intersect, deepen inequalities, and constrain agency, freedom, and choice.

Too often, women and gender-diverse people are excluded from decisions that affect their lives—in homes, workplaces, communities, and governments. During crises, they are among the first to experience health and safety disparities, economic instability, and systemic neglect—especially when support systems fail to meet their specific needs. As caregivers, frontline workers, and community leaders, they hold up our communities, yet remain under-supported in recovery, funding, and justice.

Advancing gender equity is one of the most effective ways to reduce poverty, build safer and prosperous communities, and create lasting social, political, and economic benefits. It means addressing the root causes of inequality, dismantling oppressive systems, and ensuring everyone has access to the tools, resources, support, communities, and opportunities they need to thrive.

At GOOD TO BE GOOD, we fight for and alongside women and gender-diverse people because equity for those most marginalized uplifts us all. The road to equality is long, but each step forward brings us closer to the future we all know is possible. 

 

We provide humanitarian services and community programs for women and gender-diverse people from marginalized and underserved communities—prioritizing gender equity through advocacy, care, and community-building.

As an organization, we centre the intersecting identities, lived experiences, and needs of women and gender-diverse people.

Guided by solidarity—not charity—our approach is rooted in action.

For us, principles like justice, equity, solidarity, and care are verbs, not nouns. We actively listen to data, stories, frontline teams, and—most importantly—the women and gender-diverse people and communities we serve. This helps us evolve our work and challenge the systems that allow oppression to persist.

We believe those closest to the issues are best positioned to lead the solutions. That’s why we work alongside our communities using a “power-with and for” model—centring transformative justice, collective action, and deep connections in all we do.

We know the path to equity begins by centring those most affected—and their power to lead. At GOOD TO BE GOOD, we support and organize communities to drive meaningful, collective change in pursuit of gender justice.

We honour the leadership, resistance, lived experience, and resilience of women and gender-diverse people. Despite systemic barriers to their freedom and rights, they continue to lead movements, build community, and push for change. They are multidimensional beings who enrich society—our neighbours, teachers, caregivers, organizers, colleagues, and friends.

Working in this space demands genuine respect for grassroots leadership and women’s activism.

As long as injustice has existed, women have resisted it. We proudly stand on the shoulders of the many who came before us—and remain inspired by those who continue to show up, speak out, and dream forward.

We use both short- and long-term strategies to address the root causes of inequality—guided by research, lived experience, and the communities we serve.

Our practices are trauma-informed, strength-based, gender-responsive, feminist, pro-choice, anti-oppressive, and participatory. These guiding principles shape every part of our work—from how we develop participant services to how we build community relationships.

We ask: Whose voices must be heard as we shape our collective future? The answer is simple and powerful: shift and share power.

At GOOD TO BE GOOD, justice and equity are at the heart of everything we do.

We believe ending gender discrimination means addressing its root causes—like racism, poverty, ableism, xenophobia, homophobia, and other intersecting injustices that disproportionately impact women and gender-diverse people.

Our work is grounded in anti-oppressive, trauma-informed, and intersectional practices. We aim not just to provide resources—but to affirm dignity, agency, and rights.

We challenge systems of power, centre lived experience, and strive to reflect the diverse communities we serve. From policy to practice, we are committed to ethical, equity-focused decision-making that moves us toward meaningful, lasting change.

Learn about all of our organizational values here

The interconnectedness that binds us has the power to build a just, equal, and kind world.

Empowering, protecting, and investing in women leads us to this vision.

WE ARE ALL CONNECTED

A letter from GOOD TO BE GOOD’s Executive Director

How can we envision a place worth going so we may do the work of reimagining equitable connected communities? How can we make hope a constant presence and honour our true nature of interconnectedness to improve conditions for those who have not yet experienced it?

When we cultivate a sense of solidarity, with the hope of building an equal and compassionate world, we inadvertently discover the great paradox that underpins what it means to be human—in our power lies the discovery of inherent togetherness and a way to arrive at our shared humanity. By growing our ‘good’ to others, we not only support them; we also care for ourselves and the future of our place, actively participating in its transformation and dismantling the colonial, patriarchal status quo of zero-sum thinking. 

We are all interconnected: our struggles are linked, and our freedom goes without another. Life doesn’t start or end with any one person. Big picture, our lives are circular. By deeply recognizing this truth, we can work to improve our world—one we know and wish to inhabit is within reach. 

Shoulder to shoulder, a just and kind world requires us to actively use our collective power through simple yet bold acts: embodying kinship, building in numbers, upholding humanity, and remaining awake to the interdependence of life. We need to find strength and hope in one another, work collaboratively to hold the line in movements, and build meaningful relationships. We must think about everyone involved so no one gets left behind—and do away from systems and social ideologies that hurt us by moving toward spaces that hold us. The very systems we’re fighting against live within us, too. Thus, our humanity insists that we must do this together—to interrupt injustice without mirroring it—because everything worthwhile is done this way. 

While we’re here, we got to make it our work! 

May you say no more to injustices placed against women and girls. May you find the possibilities to turn to one another, even those who confront these injustices in the raw. May you harness the forces of radical care and love. May you build the expansive communities to belong and be equal.

Let it land in your heart again and again that good, in all of its form, exists—it’s us who makes this possible. 

– Char San Pedro
Founder of GOOD TO BE GOOD and Gender Equity Advocate

GET GOOD AND GET INFORMED

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Thank you for joining us in the movement of building a gender-equitable and kind world for all.

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