At GOOD TO BE GOOD, we are committed to supporting individuals most impacted by systemic inequities. As an equity-driven nonprofit, we prioritize women, non-binary, and gender-diverse people over the age of 18 from historically marginalized, equity-denied, underserved, or under-resourced communities in Canada. This includes people who identify as:

• Indigenous, Black, racialized

• 2SLGBTQIA+ and Two-Spirit

• Survivors of gender-based, structural, or intimate violence

• Refugees, newcomers, and immigrants

• Low-income, impacted by income inequality, or experiencing poverty

• Provisionally housed or experiencing housing insecurity

• Living with visible or invisible disabilities

• Experiencing isolation, discrimination, or mental health challenges

Our priority communities are those who experience exclusion from full participation in society—whether social, economic, political, or cultural—due to real or perceived aspects of identity. We recognize that marginalization happens at multiple levels and are committed to addressing these overlapping barriers through trauma-informed, intersectional, and accessible support.

We work to reduce barriers to participation by offering reasonable accommodations, responding to lived experiences, and centring equity in all areas of our work. Our aim is to foster safer, inclusive spaces where all people are respected, valued, and able to access the support they need.

WHO WE SERVE:
Our programs and services are open to women, non-binary, and gender-diverse people over the age of 18 who are from communities that have been marginalized, underserved, or denied equity in Canada, looking for support. We welcome individuals who have been impacted by systems of inequality or who face barriers related to things like poverty, violence, discrimination, or isolation.

Each program may have its own focus or eligibility, but all of our work is rooted in care, dignity, and a commitment to equity. Learn more here. 

HOW WE SERVE: Support is offered through inclusive programs, peer-based services, and community-led initiatives designed to meet women where they are. 

WE PRIORITIZE WHAT WE KNOW IS POSSIBLE:

• Women and gender-diverse people deserve to live free from violence, discrimination, and injustice.
• We work to address the systemic barriers that uphold inequality—building solutions rooted in compassion, justice, and equity.
• We believe in a future where women and gender-diverse people, especially those with intersecting identities and lived experiences, are cared for, invested in, and able to live safe, thriving lives with access to their human rights and opportunities.

Why women and gender diverse people? 

The fight for gender justice is universal.

Women and gender-diverse people from underserved or historically marginalized communities are disproportionately impacted by unjust systems rooted in patriarchy, racism, colonialism, and other forms of oppression—and are often the first to be left behind. These systemic forces create compounding barriers—limiting access to healthcare, housing, legal support, education, decent work, and safety. These challenges are not isolated; they intersect, deepen inequalities, and constrain agency, freedom, and choice.

Too often, women and gender-diverse people are excluded from decisions that affect their lives—in homes, workplaces, communities, and governments. During crises, they are among the first to experience health and safety disparities, economic instability, and systemic neglect—especially when support systems fail to meet their specific needs. As caregivers, frontline workers, and community leaders, they hold up our communities, yet remain under-supported in recovery, funding, and justice.

Advancing gender equity is one of the most effective ways to reduce poverty, build safer and prosperous communities, and create lasting social, political, and economic benefits. It means addressing the root causes of inequality, dismantling oppressive systems, and ensuring everyone has access to the tools, resources, support, communities, and opportunities they need to thrive.

At GOOD TO BE GOOD, we fight for and alongside women and gender-diverse people because equity for those most marginalized uplifts us all. The road to equality is long, but each step forward brings us closer to the future we all know is possible. 

We provide humanitarian services and community programs for women and gender-diverse people from marginalized and underserved communities—prioritizing gender equity through advocacy, care, and community-building.

As an organization, we centre the intersecting identities, lived experiences, and needs of women and gender-diverse people.

Guided by solidarity—not charity—our approach is rooted in action.

For us, principles like justice, equity, solidarity, and care are verbs, not nouns. We actively listen to data, stories, frontline teams, and—most importantly—the women and gender-diverse people and communities we serve. This helps us evolve our work and challenge the systems that allow oppression to persist.

We believe those closest to the issues are best positioned to lead the solutions. That’s why we work alongside our communities using a “power-with and for” model—centring transformative justice, collective action, and deep connections in all we do.

We know the path to equity begins by centring those most affected—and their power to lead. At GOOD TO BE GOOD, we support and organize communities to drive meaningful, collective change in pursuit of gender justice.

We honour the leadership, resistance, lived experience, and resilience of women and gender-diverse people. Despite systemic barriers to their freedom and rights, they continue to lead movements, build community, and push for change. They are multidimensional beings who enrich society—our neighbours, teachers, caregivers, organizers, colleagues, and friends.

Working in this space demands genuine respect for grassroots leadership and women’s activism.

As long as injustice has existed, women have resisted it. We proudly stand on the shoulders of the many who came before us—and remain inspired by those who continue to show up, speak out, and dream forward.

We use both short- and long-term strategies to address the root causes of inequality—guided by research, lived experience, and the communities we serve.

Our practices are trauma-informed, strength-based, gender-responsive, feminist, pro-choice, anti-oppressive, and participatory. These guiding principles shape every part of our work—from how we develop participant services to how we build community relationships.

We ask: Whose voices must be heard as we shape our collective future? The answer is simple and powerful: shift and share power.

At GOOD TO BE GOOD, justice and equity are at the heart of everything we do.

We believe ending gender discrimination means addressing its root causes—like racism, poverty, ableism, xenophobia, homophobia, and other intersecting injustices that disproportionately impact women and gender-diverse people.

Our work is grounded in anti-oppressive, trauma-informed, and intersectional practices. We aim not just to provide resources—but to affirm dignity, agency, and rights.

We challenge systems of power, centre lived experience, and strive to reflect the diverse communities we serve. From policy to practice, we are committed to ethical, equity-focused decision-making that moves us toward meaningful, lasting change.

Learn about all of our organizational values here.