MISSION AND VISION
GOOD TO BE GOOD is an intersectional, community-wide nonprofit serving and empowering women and gender-diverse people in marginalized communities, with a mission to build a kind, connected, and equal world.
As a grassroots organization, we provide social services, advocacy, and integrated programming to our priority communities, aimed at co-creating meaningful gender equality and progress.
Our community-driven work centres the issues, rights, and needs of women and gender-diverse people, particularly those from underserved communities, affected by inequities such as violence, poverty, and discrimination. Guided by the principles of intersectional feminist and social justice, and the fundamental nature of interconnectedness, we boldly envision a future that is radically equitable, compassionate, and sustainable.
We are dedicated to supporting and liberating women in solidarity. Together, we harness our collective power to address the injustices that harm and marginalize us — expanding a world that truly values all life.
TOWARDS THE HORIZON OF EQUITY
Women have the power to transform the world for good.
As a community and progress-driven organization, we are dedicated to addressing injustices that hinder gender equity. Our mission is to improve the conditions and realities of the women and gender-diverse individuals we work with and serve, co-creating a gender-equal world for the benefit of all.
We offer a growing range of development programs, mutual aid, support services, and advocacy to directly tackle the challenges faced by women and gender-diverse individuals from underserved communities across Canada. Our goal is to empower, restore, and advance women’s rights and well-being. Currently, our work focuses on creating economic and social opportunities, rights-based advocacy, prevention, meeting basic needs, and raising awareness to amplify the voices and aspirations of the communities we serve. We provide both virtual and in-person programming, promoting solutions that empower communities to challenge the systems of gender oppression and marginalization that shape everyday life.
To date, we have served over 1000 women and gender-diverse people from our priority communities.
Between 2016 and 2024, through numerous initiatives, activities, and human rights-informed advocacy campaigns, we have strengthened our commitment to gender equality by implementing grassroots interventions. During this time, we have distributed over 350,900 essential items to women, girls, and gender-diverse individuals from communities affected by violence, socioeconomic disparities, and various forms of oppression. We work closely with those most impacted by gender inequalities, centring their voices and lived experiences to co-develop solutions and support community rebuilding efforts.
The urgency to advance women’s rights and opportunities has never been greater.
WE PRIORITIZE WHAT WE WE BELIEVE IS POSSIBLE:
- Women and gender-diverse people deserve to live free from violence and abuse and discrimination of all forms.
- Addressing systemic barriers furthering discrimination against women by building solutions that move toward just, compassionate, and equitable outcomes in communities.
- Women and gender-diverse people with intersecting identities and experiences are invested in and cared for so they can build safe, thriving lives and have access to their rights and equal opportunities.
Why women and gender diverse people?
The fight for women’s rights, equality, and empowerment is universal. Women and gender-diverse people are disproportionately affected at all societal levels by unjust systems and practices rooted in patriarchal, racist, and oppressive ideologies and norms. Around the world, they face substantial social, cultural, and economic barriers to equality due to unequal power structures and conditions. These obstacles are particularly severe and multiply for women from marginalized groups, who are at risk of increased oppression, discrimination, and barriers, which further reduces their agency and choice. Barriers include impaired access to legal aid and healthcare, displacement and isolation, crisis and conflict, lack of quality employment or education opportunities, and inadequate economic resources, all of which may intersect.
Women are often excluded from decision-making that impact them in homes, communities, societies, workplaces, and governments. During emergencies and crises, they are among the first to experience health and safety disparities and are at greater risk of losing income—especially if their mental health, housing, legal, or health care needs are unmet, or if state institutions exacerbate their vulnerabilities. It is accelerated by violence and displacement which create trauma, restrict movement, and adversely impact the ability of women to access the support and services they need. As caregivers, health care service providers, or community leaders, women are often at the forefront of crises and conflict yet are the least likely to be supported in recovery, funding, and justice pursuits.
Ample evidence in the public domain underlines how advancing gender equity is one of the most effective ways to eradicate poverty, promote peaceful communities, reduce violence and exploitation, and bring long-lasting benefits to societies. It also means reducing economic vulnerabilities and mitigating exorbitant human and societal costs.
The vision of gender equity is based on fairness, justice, and having equal access to opportunities and resources according to circumstances and needs. It is the means to identify and remove barriers that compound the disadvantages faced by women and gender-diverse people and dismantle gender and racial discrimination caused by the parameters of patriarchy, racism, class hierarchy, and colonialism. Advancing gender equity is the foundation for healthy and prosperous societies.
We value women and gender-diverse people because centring the marginalized among us creates equity and justice that benefits everyone. The journey is long, but with each step we all take, the horizon of equality draws nearer.
We provide humanitarian services and community programs for women and gender-diverse individuals from marginalized and underserved communities. We prioritize gender equity through advocacy and community-building efforts.
As an organization, we centre the intersecting identities, lived experiences, and needs of women and gender-diverse people.
We believe that the path to equality starts with centring members of our communities closest to the issues and solutions: women and gender-diverse people, and focusing on the organizing work of empowering communities together.
We underscore their power—including their movements and acts of resistance—as an extraordinary force. Despite structural elements that constrict freedom and rights, women and gender-diverse people persevere and demonstrate transformative leadership and contributions. Women are multi-dimensional beings who bring richness to communities and positively impact all spheres of life. They make significant contributions to society and at home. They are our neighbours, teachers, colleagues, community organizers, relatives, and friends.
Working in this space necessitates a genuine respect and acknowledgment of grassroots and women’s activism. As long as there have been injustices, there have been women fighting for better. We are the proud product of all the pioneers who came before us. We stand on the shoulders of brave and daring activists, everyday individuals, and dreamers.
We are committed to using both short-term and long-term strategies in our programs and services. Our approach blends different perspectives and focuses on the underlying causes of issues, using research and real-life experiences to identify and tackle the interconnected problems we want to address and solve creatively.
Our practices aim to be trauma-informed, strength-based, gender-responsive, feminist, pro-choice, anti-racist, anti-oppressive, and participatory, with these principles integrated into every aspect of our work and relationships.
Our approach focuses on community-oriented strategies that prioritize the experiences and needs of women and gender-diverse people and their communities, particularly those most impacted by the underlying drivers that give rise to disparities in all forms. We work with community members in programming development, capacity-building, service design, and implementation by centring their distinct needs, agency, priorities, learnings, aspirations, and challenges. We ask, “Whose voices should be heard as we shape our future together and share the bounty of our collective efforts?” The solution is simple yet powerful: shift and share power.
Justice and equity are core principles at GOOD TO BE GOOD. Why? Because gender discrimination stems from broader social injustices that affect everyone, everywhere. The only way to end it is by addressing its root causes and fostering social justice as a community.
How do we do that? At GOOD TO BE GOOD, we support our team in pursuing equitable outcomes through anti-oppressive, intersectional service approaches. We strive to reflect the diverse communities we serve and challenge systemic barriers and power imbalances that impact women.
Additionally, we ensure that women and gender-diverse people we serve not only have access to basic survival resources but also can actualize their rights and are treated with dignity, agency, and respect. Practicing justice in our organizational operations means addressing gender injustices by considering all contributing factors. This includes fighting against racism, homophobia, transphobia, xenophobia, poverty, and the stigma surrounding health and well-being, as these issues significantly and disproportionately affect women and gender-diverse communities.
Our values are central to defining who we are, what we do, and how we approach and express our work and relationships. We actively strive to meet the highest human rights standards in all aspects of our operations, including our policies and processes. Guided by our values and principles, we commit to ethical practices and decision-making, enabling us to drive our mission forward and challenge dominant paradigms around gender justice.
Learn about all of our organizational values here.
The interconnectedness that binds us has the power to build a just, equal, and kind world.
Empowering, protecting, and investing in women leads us to this vision.
WE ARE ALL CONNECTED
A letter from GOOD TO BE GOOD’s Executive Director
How can we envision a place worth going so we may do the work of reimagining equitable connected communities? How can we make hope a constant presence and honour our true nature of interconnectedness to improve conditions for those who have not yet experienced it?
When we cultivate a sense of solidarity, with the hope of building an equal and compassionate world, we inadvertently discover the great paradox that underpins what it means to be human—in our power lies the discovery of inherent togetherness and a way to arrive at our shared humanity. By growing our ‘good’ to others, we not only support them; we also care for ourselves and the future of our place, actively participating in its transformation and dismantling the colonial, patriarchal status quo of zero-sum thinking.
We are all interconnected: our struggles are linked, and our freedom goes without another. Life doesn’t start or end with any one person. Big picture, our lives are circular. By deeply recognizing this truth, we can work to improve our world—one we know and wish to inhabit is within reach.
Shoulder to shoulder, a just and kind world requires us to actively use our collective power through simple yet bold acts: embodying kinship, building in numbers, upholding humanity, and remaining awake to the interdependence of life. We need to find strength and hope in one another, work collaboratively to hold the line in movements, and build meaningful relationships. We must think about everyone involved so no one gets left behind—and do away from systems and social ideologies that hurt us by moving toward spaces that hold us. The very systems we’re fighting against live within us, too. Thus, our humanity insists that we must do this together—to interrupt injustice without mirroring it—because everything worthwhile is done this way.
While we’re here, we got to make it our work!
May you say no more to injustices placed against women and girls. May you find the possibilities to turn to one another, even those who confront these injustices in the raw. May you harness the forces of radical care and love. May you build the expansive communities to belong and be equal.
Let it land in your heart again and again that good, in all of its form, exists—it’s us who makes this possible.
– Char San Pedro
Founder of GOOD TO BE GOOD and Gender Equity Advocate
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