Together with our community, we aim to help improve outcomes for those who need it most.
Thanks to our GOOD TO BE GOOD community, we provide humanitarian-focused, community-led programmes rooted in anti-poverty, gender equity, advocacy, and universal compassion. The impact of our programmes and initiatives reach hundreds of women and folks in our local communities.
HUMANITARIAN RESPONSEWe turn every donation into action; into an act of compassion and justice. Our team works with a network of community partners, leaders, volunteers, and members of our community to evaluate the complex situations and unique needs of affected communities using gender and neighbourhood-level lenses. Our local recovery response efforts include the distribution and delivery of healthy foods, basic grocery items, personal hygiene products, cleaning supplies, clothing, baby essentials, gift cards, financial assistance, rent supplements, economic readiness supports, and preventative material assistance. Our non-stigmatizing and low-barrier service ensures that essential resources and culturally-appropriate supports are directed to the recipients with care, flexibility, and efficiency—because no person should have to decide between buying groceries and finding safe, affordable housing and financial independence. We don’t see this as a common charitable aid quick-fix, but one that enables those impacted to lead active and dignified lives and re-establish themselves as cared-for members of society.
Our efforts are rooted in urgent and long-term solutions and thinking as an impact-driven organization. We understand the importance of balancing being of service and raising awareness to address underlying root causes. We aim to advance gender equality, alongside many others, through advocacy that enables us to promote intersecting issues and engage communities. At a program level, our advocacy campaigns include:
- UNDIVIDED—a visual all-women campaign promoting inclusivity, unity, belonging in sisterhood by recognizing individual and collective power
- Community-focused speaker panels tackle gender bias and issues such as human trafficking and gender equity
- Product launches such as “Black Women Matter” masks
- Online multi-channel awareness campaigns that push for collective change
In June 2019, we organized a documentary presentation and women-led panel discussion to address the topic of human trafficking—one of the most underreported crimes—and its dangers and harmful effects on our societies. In March 2020, we held our first International Women’s Day panel community-focused event, which consisted of five BIPOC speakers who work towards gender equality and equity in their respective spaces.
We incorporate advocacy and activism in everything we do—from our fundraiser events and panel activations to our digital campaigns. We promote dialogue and robust conversations that provide connection and opportunities for reflection and healing; and, ultimately, mobilize the power each of us holds. We understand awareness is crucial in spotlighting voices and causes, but advocacy brings another layer of consciousness: it encourages progress from ‘seeing the issue’ to participating in integrative solutions. Solutions anyone can do that are tangible, impactful, and worthwhile.