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Together, we provide empowering care, services, and advocacy for women and gender-diverse people at the forefront of equity in our communities.


We provide community programs and services for women and gender-diverse people, and humanitarian and advocacy initiatives fuelled by our shared vision and responsibility for a gender-equal world. 

We see this as an essential entry point for creating change: meeting women and gender-diverse people where they are, providing supportive and empowering care, and raising public awareness to change systems and practices that too often perpetuate inequalities. 

Our work aims to develop effective, community-rooted, gender-responsive solutions that address systemic barriers—caused by interlocking and oppressive systems—while strengthening the underpinnings of compassionate and equitable communities. 

The grassroots outcomes of our work reach hundreds of women and gender-diverse people every year in local Canadian communities. 


We work with community partners, volunteers, and equity-deserving community members to address priority communities’ situations and basic needs using gender and neighbourhood-level lenses and to centre on community members’ lived experiences. Working collaboratively with members of the community and community-based organizations ensures those seeking support have access safely and holistically. Our recovery-based solutions include distributing and delivering secure assistance such as nutritious foods, grocery items, transportation, personal hygiene products, household supplies, clothing, baby essentials, gift cards, financial aid, rent or income supplements, economic readiness supports, and resources. Our culturally-relevant and low-barrier services provide essential resources and adaptive supports to women and gender-diverse people delivered with care, rapidness, and flexibility. 

Services include: 

  • Confidential Support 
  • Emergency Financial Aid  
  • Basic Necessities Assistance
  • Peer Worker Support Services
  • Community Resources and Support Assistance
  • Specialized Referrals and Information
  • Counselling Referrals and Support


Intake and programming are ongoing, supporting and working with community members in environments that are community-led, compassionate, and rooted in restorative justice and dignity. 

Women and gender-diverse people should not have to decide between buying groceries and finding safe housing; no one should choose between their livelihood and their autonomy, health, or safety. We know that injustices are not created equal, and everyone’s experiences are not the same. As a result, needs may differ, so we recognize the importance of meeting folks “where they are” and adapting to changing realities. 

We don’t approach supporting community members as a traditional charitable “quick-fix”—but as an investment and act of collective care that enables pathways for those affected to restore dignified and active lives, and establish themselves as empowered, cared-for equal members of society. We also understand that providing relief is a step in recovery and a temporary measure for community members to meet day-to-day expenses. If we are to narrow gender and racial wealth gaps in our communities, we must do more than provide relief-based programs—we must create the conditions for women and gender-diverse people to grow the capabilities needed to achieve their goals and break the institutional barriers along the way. 


From our fundraiser events and panel activations to our annual campaigns, we integrate advocacy and activism in everything we do. We promote empathetic and educational dialogue that yields connection and opportunities for reflection and healing; and, ultimately, mobilize the power we hold to be a part of accelerating progress together.

We believe relatable and relevant engagement is crucial when centring voices and bringing critical attention to causes—but advocacy brings another layer of consciousness: it encourages progress from ‘seeing the issue’ to participating in integrative action. Action anyone can do that’s tangible, generative, and worthwhile. 

Our advocacy efforts are rooted in urgent and long-term solutions and build from the traditions of work in social justice movements. We understand the importance of balancing being of service and raising awareness to recognize underlying root causes that perpetuate issues and unequal conditions disproportionately impacting marginalized communities. We aim to advance gender equity through public engagement and education and bold advocacy that equips us to promote intersecting challenges and solutions, challenge attitudes, policies and practices, bring communities together and demonstrate broad support for gender equity. We also use our platforms to share inspiring stories and real-time information and amplify the work of other people in this movement.

Our advocacy and campaign work include:

    • UNDIVIDED—a visual campaign promoting inclusivity, solidarity, belonging in sisterhood by honouring individual and collective power through photo and video mediums. 
    • Community-focused speaker panel activations that tackle gender bias and issues such as human trafficking and gender parity. We create safe, engaging spaces to connect and mobilize communities to address harmful practices and discriminatory biases.
    • Product launches such as our “Black Women Matter” masks. 
    • Online multi-channel awareness campaigns that centre issue advocacy and champion collective change 
    • Petitions that involve national and international entities to deliver action that respects human rights and liberty of all.
    • In June 2019, we organized a documentary presentation and panel discussion to address the issue of human trafficking—one of the most underreported crimes—and its dangers and harmful effects on societies.
    • In March 2020, we held our first International Women’s Day panel community-focused event, which consisted of five BIPOC speakers who work towards gender equality and equity in their respective spaces and industries.
    • In the early days of the pandemic, we saw a dramatic increase of gender-based violence throughout the lockdown. This increase in gender violence and intimate partner violence led us to respond quickly to the crisis and educate the public. To equip women and gender-diverse people and their families while locked down at home, we developed a #GivingTuesday campaign and fund, Women’s Relief Fund, to be accessed for emergency care such as food, financial assistance, telecommunications, and baby essentials. With no media budget available, we purposely built a campaign for social media and newsletter publishing which garnered a significant amount of responses, correspondence, and several partnerships. Our one-month campaign contributed to the awareness of the increase in gender-based violence and animated over 300+ supporters, including local politicians and media outlets.
    • For International Women’s Day 2021, we called attention to 9 inspiring male advocates for the #ChooseToChallenge theme. Our goal is to raise awareness around men and boys’ equal participation in the gender equality conversation and how men, as allies, can take steps to disrupt the status quo and institutions that maintain the conditions of gender inequality.
    • On a policy level, our advocacy to remove structural obstacles and increase support for women includes sending letters of concern to governments, contributing to debates and discourse through the media, holding seminars to create a forum for public discussion on specific issues, and supporting grassroots and national campaigns such as Encampments to Homes: A Path Forward, Canadian Campaign for Afghan Peace, Indigenous Deserve Clean Drinking Water, and Amendments to the Divorce Act.
    • On International Women’s Day 2022, we featured 10 diverse advocates of gender equality in our “Let’s Get Intersectional” campaign. Our goal was to bring more attention and education to the overarching message of Intersectionality and help audiences better understand the significance of this critical framework through storytelling, personal narratives, and educational prompts. Our campaign reached over 19,000 people across what is currently called Canada.

      Photo ID: A screenshot from our “Let’s Get Intersectional” with a Black woman holding her glasses and beige text across her face that says, “Intersectionality.”


We integrate gender equity and self-determined empowerment of women and gender-diverse people in every aspect of our programming and community initiatives. Supporting our diverse communities is an effective way to combat structural poverty, violence, crises, climate change, health disparities, and economic and societal injustices that face them. Free and accessible programming allows us to invest in communities directly by providing wraparound interventions to address gender inequity. 

Because when we invest in women, we invest in their families, and ultimately, we invest in our communities and societies at large. 

We provide programming that focuses on the development, dignity, leadership, well-being, and healing of diverse women and gender-diverse people who have been made vulnerable and face structural barriers due to lack of supportive policies and access to public services. Our programs serve women and gender-diverse people from our priority communities by providing accessible, confidential peer support, educational and supportive mentorship, workshops, resources, knowledge-sharing opportunities, and a sense of community in relational, strength-based, trauma-informed, feminist, and anti-oppressive environments. We ensure that each program offered to community members is supportive, empowering, promotes their rights, builds capacity, emphasizes interdependence, centres lived experiences, and bolsters connection and autonomy.

Our aim when women and gender-diverse folks who complete our programs is for them to be empowered to effectively employ choice, have the resources they need, build economic security, and participate fully in decision-making in society in a wide variety of life situations.

Programs and services are delivered by facilitators, advocates, registered social workers, and community members with active and lived experiences who have working knowledge in development and community sustainability and share a deep commitment to equity for all women and gender-diverse individuals.

Our programs such as “The Change Make-Her” is delivered year-round. Download the latest impact report to view the evaluation and impact measured from the program!

Priority Communities
GOOD TO BE GOOD respects all people’s inherent dignity, worth, and autonomy while acknowledging their resilience and circumstance. As an organization, we commit to providing services and care equitably and preventing community members from marginalized communities from further discrimination. We strive to be accessible to women, girls, gender-diverse and non-binary people in Canada.

As part of our active commitment to advancing equity, intersectionality, belonging, and justice, we prioritize women and gender-diverse folks who identify as members of one or more of the designated groups: Black, Indigenous, People of Colour, racialized, 2SLGBTQIA+, survivors of violence, immigrants, refugees, newcomers, low or no income, provisionally accommodated/precariously sheltered or housed, have lived/living with intersecting experiences such as isolation, mental health challenges, invisible and visible disabilities, and other unequal factors such as access and location. 

Not only are diverse identities centred, but we also aim to ensure that community members have equitable access to our programs and services: through reasonable accommodations; identifying barriers to participation by considering the needs of diverse groups of people; increasing inclusive participation in our support systems and processes; and using evidence-based disaggregated data needed to include equitable considerations in decision-making and service delivery. We strive to create safe spaces for meaningful conversations about diversity, equity, accessibility, human rights, and respect to inform our work and move toward our vision together.