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WHAT WE DO

At GOOD TO BE GOOD, women and gender-diverse people are at the heart of our work. 

We challenge gendered injustices, protect rights, and create pathways to support, opportunity, and leadership for those most affected by systemic barriers.

Through community programs, direct services, and grassroots advocacy, we work to ensure access to care, resources, and rights that have long been denied to women and gender-diverse people—grounded in gender justice and equity.

Because a better world is possible. 

COMMUNITY RESPONSE AND SERVICES

No one should have to choose between safety and survival—yet for many women and gender-diverse people, these are daily realities shaped by systemic injustice.

Our community support services respond to both urgent needs and long-term change. We work alongside women and gender-diverse people navigating systemic barriers—offering practical support grounded in care, dignity, and lived experience. 

We provide essential supports such as food, hygiene and baby items, transportation, cash assistance, and emergency aid—adapting to changing realities through intersectional, trauma-informed, and culturally responsive approaches.

This is not charity. We build relationships, walk alongside community members, and support people to access their rights—not just to survive, but to live with dignity, safety, and equity.

Our Direct Services include:

  • Individual Case Support & Peer-Based Counselling 

  • Humanitarian Support & Mutual Aid

  • Community Worker Services

  • Systems Navigation, Outreach and Advocacy

  • Wraparound, Referrals, & Resources 

  • Support Groups and Community Spaces

Our work extends beyond direct support—into advocacy, awareness, and systems change. 

ADVOCACY AND AWARENESS

Advocacy is not separate from our programs—it powers everything we do.

We raise awareness, challenge systems, and push for policy and cultural change that advances gender justice and collective liberation.

From community panels to digital campaigns and petitions, our work invites others to move beyond awareness into meaningful action. Our multi-channel awareness campaigns centre issue advocacy and champion collective change. We stand with social movements past and present, confronting injustice and amplifying the voices of women, girls, and gender-diverse people communities.


    • Campaigns and Public Awareness:
      UNDIVIDED is a visual campaign promoting inclusivity, solidarity, and belonging through storytelling that honours both individual and collective power.

      For IWD 2022, we launched our Let’s Get Intersectional campaign, featuring 10 diverse advocates for gender equality. Reaching 19,000 people across Canada, the campaign used storytelling, personal narratives, and education to help audiences better understand the importance of intersectionality in achieving true gender justice.

      Campaigns like Black Women Matter and #ChooseToChallenge uplift advocacy and ally-ship through storytelling and awareness.

    • Events, Community Spaces, Mutual Aid:
      Our International Women’s Day events bring together over 150 attendees annually—creating space for dialogue, connection, and support for women-owned businesses.

      In June 2019, we organized a documentary presentation and panel to raise awareness about human trafficking and its harmful impact on communities.

      During COVID-19, our Women’s Relief Fund provided emergency support including food, financial assistance, telecommunications, and baby essentials—while raising awareness about rising gender-based violence.

      For International Women’s Day 2021, we spotlighted 9 inspirational men advocates for gender equality as part of the #ChooseToChallenge theme. The campaign encouraged men and boys to step up as allies and challenge the systems and norms that uphold gender inequality.

    • Policy and Systems Advocacy:

      We engage in letters to governments and participate in ongoing coalition-based actions like Take Back The Night. 

      Participation in national and grassroots efforts and campaigns such as Encampments to Homes: A Path Forward, Canadian Campaign for Afghan Peace, Indigenous Deserve Clean Drinking Water, and Amendments to the Divorce Act.

      In 2023, we joined a GBV/IPV Working Group of feminist organizations consulting with the City of Toronto after the official motion declaring gender-based and intimate partner violence an epidemic. We shared our lived expertise and recommendations to help guide the City’s next steps toward safety, justice, and systems change.

Photo ID: A screenshot from our "Let's Get Intersectional" with a Black woman holding her glasses and beige text across her face that says, "Intersectionality."
Photo ID: A diverse group of people attend a community event or workshop in a spacious, modern auditorium. Round tables with blue chairs are arranged on the main floor, while others sit in tiered seating. A speaker stands at a podium in front of a large screen displaying a presentation. The atmosphere is engaged and collaborative.

EMPOWERING PROGRAMMING

When we invest in women and gender-diverse people, we invest in stronger, more equitable communities.

Our programs are free, accessible, and designed to address systemic inequities by resourcing women and gender-diverse people who have been historically excluded.

Through skills-building, leadership development, and community support, we create pathways toward economic and social stability—grounded in dignity, interdependence, and rights.

Visit our Programs and Services page to explore what programs are currently available. 

OUR PRIORITY COMMUNITIES

We’re committed to addressing the challenges and inequalities that impact women and gender-diverse people at the intersection.

We centre women, non-binary, and gender-diverse people (18+) from communities across Canada that have been historically marginalized, underserved, or denied equity— prioritizing individuals who self-identify as:

  • Indigenous, Black, racialized, Women of Colour

  • 2SLGBTQIA+, Two-Spirit

  • Survivors of gender-based, structural, or intimate partner violence

  • Refugees, immigrants, newcomers

  • People experiencing poverty, low income, or income inequality

  • Those who are unhoused, precariously housed, or experiencing housing insecurity

  • Individuals navigating multiple, intersecting barriers—such as isolation, limited access to services, discrimination, or systemic exclusion

Support is offered through our programs, services, and initiatives designed to meet women where they are. Our work is rooted in care, dignity, and respect for each person’s lived experience, rights, resilience, and autonomy.

Marginalization can occur at the individual, community, and institutional levels. That’s why, our programs are designed to respond to the complex realities and conditions of systemic oppression—working to address causes, not just symptoms.

We ensure equitable access to our programs by:

  • Identifying and reducing participation barriers

  • Providing reasonable accommodations

  • Using data and lived experience to guide decision-making

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