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Together with our community, we provide empowering care, services, and advocacy for women, girls, and gender-diverse people made ‘vulnerable’ and marginalized by gender inequities and barriers.


We offer community programs, services, and humanitarian and advocacy initiatives fuelled by our shared vision and responsibility for a gender-equal world. Our work aims to develop effective, people-centred, gender-responsive solutions that address systemic barriers—caused by colonialism, patriarchy, and white supremacy—while strengthening the underpinnings of compassionate and equitable communities. The grassroots outcomes of our work reaches hundreds of women* and gender-diverse folks every year in local Canadian communities.


We turn every donation into action; into an act of compassion and restorative justice.

We work with community partners, leaders, volunteers, and equity-deserving community members to evaluate priority communities’ complex situations and unique needs using gender and neighbourhood-level lenses and to centre on community members’ lived experiences. Working collaboratively with members of the community and community-based organizations ensures those seeking support have access safely and holistically. Our recovery-based solutions include distributing and delivering secure assistance such as nutritious foods, grocery items, transportation, personal hygiene products, household supplies, clothing, baby essentials, gift cards, financial aid, rent or income supplements, economic readiness supports, and resources. Our non-stigmatizing and low-barrier services provide essential resources and adaptive supports to women and gender-diverse folks delivered with care, consideration, flexibility, and efficiency. 

Some of our humanitarian services include: 

  • Confidential Support Assistance 
  • Emergency Financial and Income Aid  
  • Food, Health and Basic Necessities 
  • Peer Worker Support Services
  • Community Resources and Support Assistance
  • Referrals and Information 
  • Educational Programs Help 
  • Counselling Support

Women and gender-diverse people should not have to decide between buying groceries and finding safe housing; no one should choose between their livelihood and their autonomy, health, or safety. We know that injustices are not created equal, and everyone’s experiences are not the same. As a result, needs may differ, so we recognize the importance of meeting folks “where they are.”  

We don’t approach supporting community members as a traditional charitable “quick-fix”—but as an investment and act of collective care that enables pathways for those most affected to restore dignified and active lives, and establish themselves as empowered, cared-for equal members of society.  

Intake and programming is ongoing and flexible, supporting and working with community members where they are in environments that are community-led, compassionate, and rooted in equity. 


From our fundraiser events and panel activations to our annual campaigns, we integrate advocacy and activism in everything we do. We promote healthy and educational dialogue that yields connection and opportunities for reflection and healing; and, ultimately, mobilize the power we hold to be a part of accelerating change together. We believe engagement is crucial in centring voices and bringing critical attention to causes—but advocacy brings another layer of consciousness: it encourages progress from ‘seeing the issue’ to participating in integrative action. Action anyone can do that are tangible, generative, and worthwhile. 

Our advocacy efforts are rooted in urgent and long-term solutions and build from the traditions of work in social justice movements. We understand the importance of balancing being of service and raising awareness to recognize underlying root causes that perpetuate issues and unequal conditions disproportionately impacting marginalized communities. We aim to advance gender equity through public engagement and education and bold advocacy that equips us to promote intersecting challenges and solutions, bring communities together and demonstrate broad support for gender equity. We also use our platforms to share inspiring stories and real-time information and amplify the work of other people and groups in this movement. 

At a program level, our advocacy and campaign work include:

    • UNDIVIDED—a visual campaign promoting inclusivity, solidarity, belonging in sisterhood by honouring individual and collective power through photo and video mediums. 
    • Community-focused speaker panel activations that tackle gender bias and issues such as human trafficking and gender parity. We create safe, engaging spaces to connect and mobilize communities to address harmful practices and discriminatory biases.
    • Product launches such as our “Black Women Matter” masks. 
    • Online multi-channel awareness campaigns that centre issue advocacy and champion collective change 
    • Petitions that involve national and international entities to deliver action that respects human rights and liberty of all.
    • In June 2019, we organized a documentary presentation and panel discussion to address the issue of human trafficking—one of the most underreported crimes—and its dangers and harmful effects on societies. 
    • In March 2020, we held our first International Women’s Day panel community-focused event, which consisted of five BIPOC speakers who work towards gender equality and equity in their respective spaces and industries.
    • In the early days of the pandemic, we saw a dramatic increase of gender-based violence throughout the lockdown. This increase in gender violence and intimate partner violence led us to respond quickly to the crisis and educate the public. To equip women and gender-diverse people and their families while locked down at home, we developed a #GivingTuesday campaign and fund, Women’s Relief Fund, to be accessed for emergency care such as food, financial assistance, telecommunications, and baby essentials. With no media budget available, we purposely built a campaign for social media and newsletter publishing which garnered a significant amount of responses, correspondence, and several partnerships. Our one-month campaign contributed to the awareness of the increase in gender-based violence and animated over 300+ supporters, including local politicians and media outlets. 
    • For International Women’s Day 2021, we called attention to 9 inspiring male advocates for the #ChooseToChallenge theme. Our goal is to raise awareness around men and boys’ equal participation in the gender equality conversation and how men, as allies, can take steps to disrupt the status quo and institutions that maintain the conditions of gender inequality.  
    • On a policy level, our advocacy to remove structural obstacles and increase support for women includes sending letters of concern to governments, contributing to debates and discourse through the media, holding seminars to create a forum for public discussion on specific issues, and supporting grassroots and national campaigns such as Encampments to Homes: A Path Forward, Canadian Campaign for Afghan Peace, Indigenous Deserve Clean Drinking Water, and Amendments to the Divorce Act
    • On International Women’s Day 2022, we featured 10 diverse advocates of gender equality in our “Let’s Get Intersectional” campaign. Our goal was to bring more attention and education to the overarching message of Intersectionality and help audiences better understand the significance of this critical framework through storytelling, personal narratives, and educational prompts. Our campaign reached over 19,000 people across Canada.
      Photo ID: A screenshot from our “Let’s Get Intersectional” with a Black woman holding her glasses and beige text across her face that says, “Intersectionality.”


We integrate gender equity and self-determined empowerment of women and gender-diverse people in every aspect of our programming. Investing and supporting our diverse communities are necessary and effective ways to combat systemic poverty, violence, abuse, trafficking, global crises, climate change, health disparities, and economic and societal injustices that face them. When we invest in women, we invest in their families, and ultimately, we invest in our communities and societies at large. Accessible programming allows us to invest in communities directly by providing income-based and wraparound interventions to address gender inequity. 

We provide programming that focuses on the development, wellness, leadership, and healing of diverse women and gender-diverse folks who have been made vulnerable, experienced trauma or economic hardship, or face structural barriers. Our programs serve women and gender-diverse folks from priority communities by providing accessible, confidential peer support, mentorship, workshops, training, tools, referrals, resources, knowledge-sharing opportunities, and a sense of community in relational, non-punitive, strength-based, trauma-informed, feminist, and anti-oppressive environments. We ensure that each program offered to our community members is supportive, empowering, promotes their rights, builds capacity, emphasizes interdependence, centres lived experiences, prioritizes well-being, and bolsters connection and autonomy.

Our aim when women and gender-diverse folks who complete our programs is for them to be empowered to effectively employ choice, have the resources to develop, build economic security, and participate fully in decision-making in society in a wide variety of life situations.

Programs and services are delivered by facilitators, advocates, registered social workers, and community members with active and lived experiences who have working knowledge in development and community sustainability and share a deep commitment to equity for all women and gender-diverse individuals.

Our programs such as “The Change Make-Her” is delivered year-round. Download the latest impact report to view the evaluation and impact measured from the program!

GOOD TO BE GOOD respects all people’s inherent dignity, worth, and autonomy while acknowledging their resilience and circumstance. As an organization, we commit to providing services and care equitably and preventing community members from marginalized communities from further discrimination. We strive to be accessible to women, gender-diverse and non-binary people in Canada regardless of their race, ancestry, colour, creed, ethnicity, place of origin, citizenship, immigration status, age, disability, sexual orientation, receipt of public  and institutional assistance, political affiliation, religious affiliation, literacy level, language or socio-economic status.

As part of our active commitment to advancing equity, intersectionality, belonging, and justice, we prioritize women and gender-diverse folks who identify as members of one or more of the designated groups: Black, Indigenous, People of Colour, racialized, 2SLGBTQIA+, survivors of violence, low-income, have lived/living with intersecting experiences such as isolation, mental health challenges, poverty, invisible and visible disabilities, and other unequal factors such as access and location.

Not only are diverse identities centred, but we also aim to ensure that community members have equitable access to our programs and services: through reasonable accommodations; increasing inclusive participation in our support systems and processes; and collecting and analyzing disaggregated data needed to include equitable considerations in decision-making and delivery methods.