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WHAT WE DO

At GOOD TO BE GOOD, women & gender-diverse people are at the heart of our mission. We challenge gendered injustices, protect rights, and foster opportunities that centre those most affected by systemic barriers in the movement toward true equality. 

Through community-based, gender-responsive programs, intersectional-rooted social services, essential supports, and grassroots advocacy, we work to build pathways to access, support, leadership, and progress—grounded in care, gender justice, and equity.

We see our work as the first step toward the real change we all know is possible.

COMMUNITY RESPONSE & SERVICES

No one should have to choose between safety and survival, yet for many, these choices are daily realities shaped by systemic injustice.

Our community support services address both urgent needs and long-term change. We work alongside women and gender-diverse people impacted by systemic injustice—offering practical help that’s grounded in care, dignity, and lived experience.

We provide responsive supports such as food, hygiene and baby essentials, transportation, cash assistance, and emergency aid. We meet people where they are and adapt to changing realities with intersectional, anti-oppressive, trauma-informed, culturally relevant approaches as an act of collective care and justice. 

We don’t stop at immediate relief and we don’t see this as charity. We build relationships and walk alongside community members as they navigate barriers, identify goals, restore and access their rights—not just to survive, but to live with dignity, safety, and equity. 

Our Direct Services include:

  • Individual Case Support & Peer-Based Counselling 

  • Humanitarian Support & Mutual Aid

  • Community Worker Services

  • Systems Navigation, Outreach and Advocacy

  • Wraparound, Referrals, & Resources 

  • Support Groups and Community Spaces

Our vision is a world where care, safety, and equity are not privileges—but rights for all women.

ADVOCACY AND AWARENESS

Advocacy is not separate from our programs—it powers everything we do. We raise awareness, challenge systems, and push for policy and cultural change that supports gender justice and collective liberation.

From community panels to digital campaigns and petitions, our work invites others to move beyond awareness into meaningful action. Our multi-channel awareness campaigns centre issue advocacy and champion collective change. We stand with social movements past and present, confronting injustice and amplifying the voices of women, girls, and gender-diverse people communities.

We take action through:

    • Public awareness campaigns and events:

      UNDIVIDED is a visual campaign promoting inclusivity, solidarity, and belonging in sisterhood by honouring individual and collective power through photo and video mediums.

      Campaigns like Black Women Matter masks and the #ChooseToChallenge male ally spotlight uplift advocacy and allyship through storytelling and awareness.

      Our International Women’s Day events bring together over 150 attendees annually, featuring critical speeches, panels, and support for women-owned small businesses through vendor markets and collaborations.

    • Panels, documentary screenings, digital mobilization, and public talks:

      In June 2019, we organized a documentary presentation and panel to raise awareness about human trafficking and its harmful impact on communities.

      In March 2020, we hosted our first International Women’s Day community panel, featuring 5 BIPOC speakers working toward gender equity in their fields and communities.

      In 2020, rapid-action mutual aid during COVID-19 through the, Women’s Relief Fund for emergency care such as food, financial assistance, telecommunications, and baby essentials. Our campaign contributed to the awareness on the rise of gender-based violence, animating 300+ supporters, including local politicians and media outlets. 

      For International Women’s Day 2021, we spotlighted 9 inspirational men advocates for gender equality as part of the #ChooseToChallenge theme. The campaign encouraged men and boys to step up as allies and challenge the systems and norms that uphold gender inequality.

      For IWD 2022, we launched our Let’s Get Intersectional campaign, featuring 10 diverse advocates for gender equality. Reaching 19,000 people across Canada, the campaign used storytelling, personal narratives, and education to help audiences better understand the importance of intersectionality in achieving true gender justice.

    • Policy & Systems advocacy:

      We engage in letters to governments and participate in ongoing coalition-based actions like Take Back The Night. 

      Participation in national and grassroots efforts and campaigns such as Encampments to Homes: A Path Forward, Canadian Campaign for Afghan Peace, Indigenous Deserve Clean Drinking Water, and Amendments to the Divorce Act.

      In 2023, we joined a GBV/IPV Working Group of feminist organizations consulting with the City of Toronto after the official motion declaring gender-based and intimate partner violence an epidemic. We shared our lived expertise and recommendations to help guide the City’s next steps toward safety, justice, and systems change.

Photo ID: A screenshot from our "Let's Get Intersectional" with a Black woman holding her glasses and beige text across her face that says, "Intersectionality."
Photo ID: A diverse group of people attend a community event or workshop in a spacious, modern auditorium. Round tables with blue chairs are arranged on the main floor, while others sit in tiered seating. A speaker stands at a podium in front of a large screen displaying a presentation. The atmosphere is engaged and collaborative.

EMPOWERING PROGRAMMING

When we invest in women and gender-diverse people, we invest in stronger, more equitable communities.

Our free, accessible, and low-barrier programs provide real solutions to systemic inequities by resourcing individuals who have been historically excluded. These initiatives support skill-building, healing, leadership, and personal growth—creating pathways toward economic and social stability.

Each program is designed to be supportive, empowering, and grounded in lived experience. We center dignity, interdependence, and rights while fostering confidence, connection, and autonomy. Our programs are led by a dedicated team of facilitators, advocates, social workers, and community leaders—many with lived experience and deep knowledge of equity and community development.

Visit our Programs and Services page to explore what programs are currently available. 

OUR PRIORITY COMMUNITIES

We’re committed to addressing the challenges and inequalities that impact women and gender-diverse people at the intersection.

We centre support for women, non-binary, and gender-diverse individuals over the age of 18 from communities across Canada that have been historically marginalized, underserved, or denied equity. We prioritize individuals who self-identify as:

  • Indigenous, Black, racialized, Women of Colour

  • 2SLGBTQIA+, Two-Spirit

  • Survivors of gender-based, structural, or intimate partner violence

  • Refugees, immigrants, newcomers

  • People experiencing poverty, low income, or income inequality

  • Those who are unhoused, precariously housed, or experiencing housing insecurity

  • Individuals navigating multiple, intersecting barriers—such as isolation, limited access to services, discrimination, or systemic exclusion

Support is offered through our programs, services, and initiatives designed to meet women where they are. Our work is rooted in care, dignity, and respect for each person’s lived experience, rights, resilience, and autonomy.

Marginalization can occur at the individual, community, and institutional levels. That’s why, our programs are designed to respond to the complex realities and conditions of systemic oppression—working to address causes, not just symptoms.

We ensure equitable access to our programs by:

  • Identifying and reducing participation barriers

  • Providing reasonable accommodations

  • Using data and lived experience to guide decision-making


WHOSE LAND

GOOD TO BE GOOD operates on the traditional territories of Indigenous Peoples across Turtle Island, with our head office located on Treaty 13 territory, the ancestral and ongoing lands of the Mississaugas of the Credit.

We acknowledge that Indigenous Peoples are the original and continuing caretakers of this sacred land. We honour this meeting place—home to many diverse Indigenous Nations—whose presence long predates colonization by white European settlers who violently occupied, exploited, and reshaped these territories through the ongoing project of settler colonialism.

As we continue to learn about this critical history—and the ongoing impacts of colonialism—we stand in solidarity with Indigenous communities and Land and Water Defenders across Turtle Island.

As settlers, immigrant settlers, and beneficiaries of colonial systems, we are committed to the lifelong process of decolonizing ourselves, standing in solidarity, learning the true histories of this land, and actively unlearning the systems of colonial dominance that shape our present.

We honour and remember the Missing and Murdered Indigenous Women, Girls, and 2SLGBTQIA+ people, and we commit to holding governments accountable for implementing the Calls to Action and the Calls for Justice. These are necessary steps toward ending genocide, acknowledging systemic harm, and transforming the structures that sustain colonial violence.

We also acknowledge that many people of African descent were not settlers, but were forcibly displaced and enslaved through the transatlantic slave trade—brought to these lands against their will, and made to labour in unjust and violent conditions. We recognize that as Black and brown people navigating racism and systemic oppression on these stolen lands, our liberation is inherently connected to Indigenous sovereignty. We reject healing or justice that isn’t inclusive, reciprocal, accountable, or grounded in true solidarity.

We are deeply indebted to Indigenous Peoples for their enduring stewardship, kinship, and care for the land and waters. We are committed to learning how to work in true solidarity—as accomplices in shifting colonial defaults—and to honouring Indigenous sovereignty, safety, and truth in all that we do. 

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